Alcohol infused candy. What could be better? This project focused on branding a Hard Candy boutique and building out a website for it. The brand and elements needed to invoke a sense of fun while still having a mature feel. The logo went through much trial and error of using a mark versus logo type. The final logo was inspired by swirls used in lollipops and the dizzy buzzed feeling one gets after have a drink or two.
The website was an important factor. Patrons can visit the website to find a location near them, learn about special events such as in store parties and order candy right to their door.
