Single serve coffee, such as the Keurig K-cups, create a lot of waste that many people do not think about. While the plastic cups can be recycled, a majority of people do not do this. Sufi coffee, an original creation, is a gourmet instant coffee packaged in Monosol film, a plant based water dissolving film. By using this available technology, a single serve coffee system that is more environmentally conscious can be made. The Variety Gift Set was designed to be visually interesting so the buyer would reuse and refill the container.
Sufi is the location of the earliest credible coffee-drinking in the mid 15th century which is what inspired the name. The pattern was inspired by Muslim and Islamic tile mosaics. The brand look was to sell the craft and gourmet aspect because some people have a connotation that instant coffee is lesser quality.
To help promote and sell the new product, it would be advertised at a trade show. For this a trade show display and promotional catalog was needed. The catalog explains what Sufi is, what it aims to do, and how it works.
